About Us

About Us: Cultural Scent

Our Journey

Founded in 2017, Cultural Scent is a passionate news website dedicated to exploring and celebrating the rich tapestry of global cultural scents. We embarked on this journey with a simple yet powerful vision: to bridge the gap between diverse cultures through insightful storytelling and accurate information.

Our story began as an initiative to fill a perceived void in the digital landscape—a lack of comprehensive, unbiased resources focusing specifically on cultural scents from around the world. We recognized that while many websites delve into cultural topics, there was a distinct absence of dedicated platforms offering deep dives into the sensory experiences and traditions that make each culture unique.

Milestones and Achievements

Over the years, Cultural Scent has accomplished several milestones:

  1. 2018: We launched our first series on “The Art of Aroma Therapy in Ancient Civilizations,” attracting a dedicated following interested in the intersection of culture and scent.
  2. 2019: Our website underwent a significant redesign, enhancing user experience and accessibility.
  3. 2020: We expanded our team to include contributors from diverse cultural backgrounds, ensuring a rich array of perspectives on our platform.
  4. 2022: Cultural Scent hit a landmark 1 million page views, solidifying its position as a leading cultural scent resource.

Our Purpose and Values

At Cultural Scent, we strive to:

  • Provide an unbiased, accurate, and comprehensive platform for exploring cultural scents worldwide.
  • Foster global awareness and understanding by shedding light on the diverse sensory traditions that shape our world.
  • Inspire readers to appreciate and embrace the richness of other cultures through engaging narratives and practical insights.

Our core values are built upon integrity, respect, and a deep-rooted commitment to quality content. We ensure every article is meticulously researched, fact-checked, and written with a passion for accuracy.

Addressing the Information Gap

The internet abounds with cultural information, but much of it is scattered or biased. Cultural Scent aims to fill this gap by:

  • Gathering insights from experts, scholars, and practitioners within various cultural communities.
  • Verifying information through rigorous fact-checking and cross-referencing credible sources.
  • Presenting a balanced perspective that respects the nuances and complexities of each culture’s scent heritage.

Engaging Our Audience

We believe our readers are an integral part of our community. Cultural Scent encourages engagement and contributions from our audience through:

  • Encouraging comments and feedback on articles, fostering open dialogue.
  • Hosting quarterly virtual events featuring cultural experts and practitioners.
  • Inviting reader submissions in the form of personal essays, recipes, or traditional practices related to scent.

Our Target Audience

Our primary audience comprises individuals passionate about travel, anthropology, history, and culture. We also serve students, educators, aromatherapists, chefs, and anyone curious about the role of scent in shaping our global community.

The Cultural Scent Team

  • Aisling O’Connor (Editor-in-Chief): A cultural anthropologist with a knack for storytelling, Aisling curates content and ensures editorial excellence.
  • Liam Chen (Head Writer): Liam’s words transport readers to exotic locales, sharing insights from his extensive travels.
  • Dr. Zara Khan (Cultural Consultant): An expert in aromatherapies, Zara provides expertise on the historical and cultural significance of scents worldwide.
  • Eva Martinez (Community Manager): Eva engages with our audience, moderates comments, and organizes virtual events.
  • Jian-Ming Wu (Graphic Designer): Jian-Ming creates visually appealing content, ensuring our articles are as captivating as their topics.

Our Business Model

Cultural Scent operates on a freemium model:

  • Readers can access a vast library of premium content for free, including in-depth articles and personal essays.
  • For exclusive content, such as extensive cultural guides or virtual workshops, users can subscribe to our Premium membership.
  • We also partner with cultural organizations and brands to offer sponsored content, ensuring transparency through clear labeling.

Contact Us

We welcome your feedback, suggestions, and queries. Reach out to us through our Contact page, and let’s start a conversation!